Helen’s Daughters Saint Lucia Chapter Launches Helen’s Daughters: Reimagined Campaign & Brand Relaunch

Castries, Saint Lucia – October 21, 2022 (Helen’s Daughters) - Helen’s Daughters, a local organization seeking to empower rural women in the agriculture sector has, for the second time, celebrated International Day of Rural Women (IDRW) in Saint Lucia. In 2021, the non-profit became the first to observe IDRW on the island. 

The October 14th event themed “Helen’s Daughters: Reimagined” offered the organization’s executive a chance to map out the journey of Helen’s Daughters from 2016 to date, including expansion into St. Vincent and the Grenadines and St. Kitts and Nevis. Helen’s Daughters also leveraged the occasion of International Day of Rural Women to launch a campaign geared at informing stakeholders, partners, and the general public about the accomplishments of the women-based organization. 

“We’re giving ourselves the leverage to grow past any self-assumed boundaries, and impact and empower as many rural women as possible. A reimagined Helen’s Daughters will provide relevant job opportunities, training, and opportunities to earn a livable wage for women across the Caribbean.

Helen’s Daughters: Reimagined means being unafraid to put out foot through new doors, and break barriers on behalf of our ladies. It means tackling perennial injustices like access to land. On top of that, a reimagined Helen’s Daughters will be unashamed, loud, and proud to tell the world what we have accomplished” remarked Keithlin Caroo, Executive Director of Helen’s Daughters.

Caroo addresses an audience including members of cabinet, partners including Hotel Chocolat and Bank of Saint Lucia, Helen’s Daughters apprentices and scholarship recipients, and members of the organization. The founder of Helen’s Daughters revealed that in the past ten (10) months, over $120,000 has been spent on projects and programmes that indirectly benefitted over 3,000 men, women, and girls. 

Helen’s Daughters' Executive Director stated that in the coming months, the non-profit will continue to work to empower rural women, men and children in communities across Saint Lucia. 

The October 14th IDRW event took place at the Alliance Francais de Sainte Lucie. 

Helen's Daughters (HD) is a non-profit organization that focuses on the economic development of rural women through improved market access, adaptive agricultural techniques, and capacity-building.

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Castries, St. Lucia.

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